“Unlocking a person’s potential to maximise their own performance”
Sir John Whitmore, Chairman, Association for Coaching
The International Coach Federation (ICF) define coaching as
"An ongoing professional relationship that helps people produce extraordinary results in their lives, careers,
businesses and organisations. Through the process of coaching, clients deepen their learning, improve their performance and enhance their quality of
life.”
Coaching is a process that enables people to achieve extraordinary and sustainable results.
We work in an equal partnership with clients and invite them to clearly define their agenda and desired outcomes.
Based on Transactional Analysis principles, we hold the belief that people are capable, can think change and grow, and will find the best solution for themselves.
In order for the coaching process to be effective it is critical that a clear coaching agreement is established, that the client goals and results are fully defined. Clients are invited to create measures of success, and to track their progress towards their goals.
Coaching relationships are built, based on trust and respect and clients are invited to be authentic in their work and leadership. In this context we offer support and challenge in equal measure, working transparently, sharing curiosity and any questions arising.
We hold awareness of the wider system and its impact, as well as people’s opportunity to influence or shift the broader organisation culture. This means we can be sensitive to any systemic behaviours and beliefs, which are fed back to the client. This can lead to significant shifts of thinking and rejection of previously held assumptions.
As delivery focused coaches, we invite people to achieve tangible results by asking themselves what they are going to do differently as a result of coaching, and what impact their doing and thinking differently will have on others around them, and on achieving their objectives.