Heworth Associates Limited Developing people teams and organisations
                                                                           Heworth Associates Limited                                                                                 Developing people teams                                            and organisations                                                                                                                                                                                                   

what is coaching?

“Unlocking a person’s potential to maximise their own performance

Sir John Whitmore, Chairman, Association for Coaching

The International Coach Federation (ICF) define coaching as

"An ongoing professional relationship that helps people produce extraordinary results  in their lives, careers, businesses and organisations.  Through the process of coaching, clients deepen their learning, improve their performance and enhance their quality of life.”


Coaching is a process that enables people to achieve extraordinary and sustainable results.


We work in an equal partnership with clients and invite them to clearly define their agenda and desired outcomes.

Based on Transactional Analysis principles, we hold the belief that people are capable, can think change and grow, and will find the best solution for themselves.


In order for the coaching process to be effective it is critical that a clear coaching agreement is established, that the client goals and results are fully defined.  Clients are invited to create measures of success, and to track their progress towards their goals.


Coaching relationships are built, based on trust and respect and clients are invited to be authentic in their work and leadership.  In this context we offer support and challenge in equal measure, working transparently, sharing curiosity and any questions arising.


We hold awareness of the wider system and its impact, as well as people’s opportunity to influence or shift the broader organisation culture.  This means we can be sensitive to any systemic behaviours and beliefs, which are fed back to the client. This can lead to significant shifts of thinking and rejection of previously held assumptions.


As delivery focused coaches, we invite people to achieve tangible results by asking themselves what they are going to do differently as a result of coaching, and what impact their doing and thinking differently will have on others around them, and on achieving their objectives. 

UK Association for Transactional Analysis      23 April 2022      Bernadette leads a workshop at the national conference on using Co-Creative TA to support organisational change.                     

YORK TRANSACTIONAL ANALYSIS PEER GROUP                   Next Meeting 12 April 2022                             TA provides powerful ways to view the world and learn more about how we communicate and develop effective relationships with others.  

We are a friendly group of local coaches and consultants who use TA to inform our work. Visitors are welcome at meetings. Do get in touch if you're interested and want to know more!   

online coach Supervision groups forming now 

Supervision enables us to work with protection permission and potency, deepening coach skills and self knowledge.  Bernadette invites coaches to grow and develop, building on  existing strengths, so that coach and  client flourish and thrive.   


Supervision taster sessions are available on 9 and 28 April, and 29 May. Contact us to book your place or request more information.


Leadership and effective team working 

A practical guide to how leaders can create and sustain high performing teams

Use the contact form if you'd like an information pack or are interested in knowing more about this workshop.  

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